Inventory Turnover How to Calculate Inventory Turns

Depending on the industry that the company operates in, inventory can help determine its liquidity. For example, inventory is one of the biggest assets that retailers report. If a retail company reports a low inventory turnover ratio, the inventory may be obsolete for the company, resulting in lost sales and additional holding costs. The inventory turnover ratio can help businesses make better decisions on pricing, manufacturing, marketing, and purchasing. It is one of the efficiency ratios measuring how effectively a company uses its assets.

For more information on how Sage uses and looks after your personal data and the data protection rights you have, please read our Privacy Policy. If several customers rave about a product you don’t carry, consider introducing it. This proactive approach can revitalize your inventory and cater directly to customer needs. Demand forecasting can also assist in your decision-making process. Forecasting provides clarity by pinpointing both the best time and the amount to order.

  • You want to make sure you have inventory levels high enough so that you can fulfill all your orders.
  • This proactive approach can revitalize your inventory and cater directly to customer needs.
  • If you compare figures, keep in mind that some analysts use total annual sales instead of the cost of goods sold.
  • Remember, the ultimate goal is not just to increase the turnover ratio but to strike a balance that optimizes sales, minimizes costs, and maximizes customer satisfaction.
  • However, a low inventory turnover ratio is a concern for the business as it will be considered weak sales.

Understanding these trends helps businesses anticipate challenges and opportunities. Understanding and optimizing inventory is crucial for the continued growth of an ecommerce business. A physical storefront wouldn’t pile up unsold items forever or leave parts of the store bare. Your ecommerce store should also avoid the pitfalls of overstocking or understocking.

Inventory Turnover Ratio Calculation Example

Inventory turnover is a financial ratio showing how many times a company turned over its inventory relative to its cost of goods sold (COGS) in a given period. A company can then divide the days in the period, typically a fiscal year, by the inventory turnover ratio to calculate how many days it takes, on average, to sell its inventory. Inventory turnover is how fast (or how many times) you can sell through your inventory during a specific timeframe. A high turnover rate often means you’re selling your goods quickly and efficiently.

  • For instance, a company might purchase many quantities of inventory on January 1 and sell that for the rest of the year.
  • When you spot an ITR of 12, it’s hinting that your inventory completes a full cycle—sells out and restocks—every month.
  • Just as calculating your inventory turnover ratio helps prevent you from amassing too much inventory, it can also help prevent you from ordering too little.

These features make it easier for you to find dead stock, forecast demand, and monitor your inventory turnover over time. Keeping a close pulse on your inventory turnover rate — one of many health metrics for an ecommerce business — can help you better understand areas of improvement. Here are just some of the important use cases for calculating your inventory turnover ratio. Although, a high inventory turnover ratio often proves to be good because it indicates that the company is efficient at selling its product.

For example, if your COGS was $200,000 in goods last year, and your average inventory value was $50,000, your inventory turnover ratio would be 4. Simply, it shows how many times a company can be sold the total average inventory amount during one year. A company with $2,000 of average inventory and sales of $40,000 effectively sold its 20 times over. With an automated solution, you can gather essential statistics about your business, find the economic order quantity for each product, and determine your business’s ideal inventory turnover ratio. Capacity planning will enable you to manage your inventory levels to have the right supplies. It helps you predict when customer demand will be high and when you’ll need more employees.

Inventory turnover ratio FAQs

With your turnover ratio in hand, you can see where your supply chain might need a tune-up. Yet, if the aim is to sell more hats, steps should be taken to address this mediocre inventory turnover rate. Enhance the speed of restocking, push the 2.5 yearly turnover up, but stay alert not to over-purchase, leading to a surplus in inventory. When inventory sits in your store for a long time, it takes up space that could be used to house better selling products. By hanging onto that old inventory, you could be missing the opportunity to sell another product several times over.


Simply put, the inventory turnover ratio measures the efficiency at which a company can convert its inventory purchases into revenue. Now that we have understood the inventory turnover ratio formula, let’s calculate it by considering an example. ITR provides a yardstick to gauge your business performance relative to competitors. If your competitors are publicly traded, their financial statements can provide the data needed to calculate and compare ITRs. For privately-held competitors, industry averages, typically ranging between 4-6 for many ecommerce sectors, can offer a comparative benchmark. If your competitors turn their top sellers faster than you do, you should analyze how their shop is marketing and selling books compared to yours and make adjustments as needed.

Inventory turnover, or the inventory turnover ratio, is the number of times a business sells and replaces its stock of goods during a given period. It considers the cost of goods sold, relative to its average inventory for a year or in any a set period of time. Inventory turnover is calculated by dividing the cost of goods sold (COGS) by the average value of the inventory. This equation will tell you how many times the inventory was turned over in the time period. The information for this equation is available on the income statement (COGS) and the balance sheet (average inventory).

Points To Consider When Looking At Your Business’ Inventory Ratio

Moreover, to manage your inventory, first, you need to understand the inventory turnover ratio. Here is the comprehensive analysis of the inventory turnover ratio—inventory turnover calculation and significance. In general, high inventory turnover is good unless your products are turning over so fast that you can’t keep up. You want to make sure you have inventory levels high enough so that you can fulfill all your orders.

The concept of a “good” inventory turnover ratio is highly industry-specific and relative. For example, grocery stores typically exhibit high inventory turnover due to the perishable nature of their goods, making quick sales very important. Conversely, luxury goods retailers usually demonstrate a lower turnover ratio since their high-priced items sell less frequently.

How is inventory turnover ratio calculated?

Another ratio inverse to inventory turnover is days sales of inventory (DSI), marking the average number of days it takes to turn inventory into sales. DSI is calculated as average value of inventory divided by cost of sales or COGS, and multiplied by 365. A low inventory turnover ratio can be an advantage during periods of inflation or supply chain disruptions, if it reflects an inventory increase frequently asked questions about xero accounting software ahead of supplier price hikes or higher demand. Retail inventories fell sharply in the first year of the COVID-19 pandemic, leaving the industry scrambling to meet demand during the ensuing recovery. Inventory turnover can be easily and quickly calculated using Microsoft Excel. For example, let’s compare the inventory turnover ratios for Ford (F) and General Motors (GM) using Excel.

Then multiply that number by 365, and you’ll know how many days it takes to sell your inventory. The company has invested too heavily in inventory, and could meet customer demand with fewer units on hand. Using this information, the company decides to adjust their strategy next quarter. Conversely, by calculating inventory turnover ratios for your products, you’ll know exactly which products to discontinue, as well as when and how many units to reorder for low-turnover SKUs. You can identify which overstock products are not providing an adequate return on investment.

However, businesses dealing in perishable items, like grocery stores, tend to have an even higher inventory turnover ratio. Their products have a limited shelf life, so frequent restocking is essential to prevent losses from spoilage. For some businesses, the ideal inventory turnover ratio is between 5 and 10. This implies the companies sell and replenish their inventory approximately every one to two months. Advertising and marketing efforts are another great way to boost your inventory turnover ratio.


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